"I would like to be remembered as a person who carried out beneficial acts of kindness, a generous and caring person.

I would like to be remembered for my humanitarianism and concern for the good of all..."

About the brand

There is only one Grace Kelly. And there will only ever be one Grace de Monaco, a uniquely modern luxury brand inspired by the legacy and timeless elegance of Princess Grace.

Grace de Monaco is a brand that Grace herself would have loved.

While inspired by the luxurious setting and timeless feeling of the French Riviera, Grace de Monaco reaches beyond the shores of the Mediterranean with the goal of making the world a better place. We are a brand that reflects the spirit of Princess Grace to inspire and educate a new generation about her legacy.

Grace de Monaco was founded with humanitarian purposes. Bringing into focus both the arts and diversity, we are a new kind of luxury brand for a new kind of luxury clientele.

Brand Manifesto:

An enchanting bubble,
bright & beguiling.

And you, brighter than all,
floating amid the glitz & glamour & glow. Shining in a world that feels what you feel,
moves where you move, dreams how you dream.

You can see it, you can touch it, smell it, but it feels too good to be real, too good to last. And yet, on and on, it lingers.

That ethereal French Riviera fantasy - or as we like to call it, the French Reverie.

A world so captivating, so dazzling, so entrancing.

You’ll never want to emerge. Grace de Monaco. Dive into the reverie.

Excellence without limits

The Princess Grace Foundation - USA was established in 1982 by His Serene Highness Prince Rainier III of Monaco to honour the legacy of his wife, Her Serene Highness Princess Grace of Monaco, and to perpetuate her love for her country of birth and her deep respect and dedication to the arts. The Foundation aims to nurture and exhibit extraordinary artists in various fields, such as theater, dance, and film.

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Create a reverie of your very own with Promenade sur le Rocher of Grace de Monaco. A personalized experience is available through our exclusive bespoke service.